The decision to pursue a higher education overseas can be life-altering in every aspect of a student’s life.
Most students who go after their dream of studying for a Master’s abroad are studious and ambitious. They’d be thorough in their research. But did you know that their parents have a major influence on their decision to study abroad? Which is a more significant percentage than any other factor.
Influence of Parents (The Key influence – 65 – 70%)
Whether it’s choosing a college, pursuing a career path, or even selecting a product to buy, various factors are at play to influence our choices. However, when it comes to significant life changes, parents or guardians play an important role in the decision-making process, especially in Traditional countries like India.
A Times of India report in 2021 showed that almost 70% of students are influenced by their parents to pursue their higher education abroad.
Given that most students depend on their parents for financial and emotional support during times of major changes, these statistics can impact study-abroad marketing.
Educational consultants & Agencies ( 48%)
Education consultants also play a crucial role in helping students navigate their yellow brick road to study abroad dreams and support them in handling the arduous steps.
If you found a study abroad consultancy with expertise and dedication, you have already crossed half the ocean of the overall overwhelming process. Despite that fact, An IDP Survey revealed that Educational Consultants & Agencies play 48% in influencing and convincing students to study abroad.
Alumni Network’s Testimonials (42%)
We live in an Era where we check reviews for every simple product we buy or where we eat. When it comes to making a prominent decision like moving to a different country, it is no exception.
A 2021 study by The Guardian showcased that Alumni influenced 42% of students, and they look up to those who walked the walk before them successfully to observe what to expect academically and socially in a foreign country.
Friends and Peers – (40 % )
Talk about Peer pressure. Friends & Peer influence are powerful factors, particularly for students who have friends or classmates who have already studied abroad and are planning to do so.
In fact, students usually become aware of the benefits of overseas education through their friends and close circles alone.
Statistics reveal that 40% of students embark on the transformative journey of studying abroad because they have the support of a company to share in the adventure.
Teachers and Professors – 37%
The Economic Times conducted a survey in 2019 that highlighted that while teachers and professors may not always play as large a role as parents, they can still have a substantial influence on a student’s decision to study abroad.
Social Media Influence (30%)
Platforms like Instagram, TikTok, and YouTube are filled with content about studying abroad programs, promoting the exciting experiences of students around the world.
A 2022 India Today survey reveals that 30% of students rely on social media, demonstrating that while it plays a significant role in their lives, parental influence remains stronger.
End of the day, If studying abroad is on your mind, you’re not alone. Many students, with the support of their parents, mentors, and peers, are making this life-changing decision. If you need a comprehensive understanding of study abroad Admissions, book a 30-minute free counseling session with one of our expert counselors to make the process smoother.
